Framing. The social art of influence wer. angielska Mikael Klintman

Opis

Framing. The social art of influence wer. angielska Mikael KlintmanManchester University PressA smart, incisive toolkit for understanding how the framing of information influences the way we see the world.

In today's chaotic media landscape, working out who and what to believe is a daunting task. Lies and misinformation are only part of the problem - often the way a story is presented has just as much effect on us as what the story is.

In Framing, sociologist Mikael Klintman offers a cutting-edge toolkit for exposing and analysing the rhetoric that saturates our everyday lives. Combining insights from the social sciences, economics and evolutionary biology, he lays out a four-part approach to understanding how information is 'framed' for us, built around the key elements of texture, temperature, position and size.

Demonstrating this approach through an array of real-world examples, from climate change denial to the subtle messaging of caviar ads, Klintman reveals how canny communicators mislead us without relying on overt deception. At the same time, he probes the deeper evolutionary and cultural roots of our susceptibility to frames. -- .

EAN: 9781526170415ISBN: 9781526170415Data premiery: 2025-04-16Autor: Mikael KlintmanWydawnictwo: Manchester University PressRok wydania: 2025Oprawa: TwardaLiczba stron: 248Wydanie: 1Rodzaj: KsiążkiGłębokość: 24.000000Kategoria wiekowa: +Stan: NowyTytuł: Framing: The Social Art of InfluenceAutor: Mikael KlintmanWydawnictwo: Manchester University PressOkładka: twardaNośnik: książka papierowaRok wydania: 2025Język publikacji: angielskiWaga produktu z opakowaniem jednostkowym: 0.542Wysokość produktu: 24.3Szerokość produktu: 16.6Numer wydania: 1Liczba stron: 248Gatunek: Motywacja, rozwój osobistyISBN: 9781526170415